The wonders of wool
Mother Nature has always known that wool is a good thing.
Today, cutting-edge processing, innovations and creativity position wool as one of the world’s most versatile, sustainable and healthy choices for manufacturers, designers, retailers, brands and consumers.
Wool. Always was. Always will be wonderful.
Wool. The forever fibre.
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Promotes better sleep.
Wicks moisture from the body.
Naturally resists flames.
Breathes and insulates.
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Wool is biodegradable in marine and land environments.
Wool does not shed toxic microplastic waste.
Wool breaks down naturally into harmless compounds.
Wool can be composted.
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Wool is a low-impact fibre.
Wool is naturally grown by sheep.
Wool can be recycled and repaired.
Wool processing uses less energy and water than many other fibres.
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As long as sheep are farmed in healthy happy conditions, they will grow wool naturally.
Just like humans regrow hair after a haircut, sheep regrow their wool after they are shorn.
Sheep benefit from being shorn in Australia’s hot and often humid summer climate.
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According to the Australian Financial Review, Gen Y creatives and textile designers are as keen about cryptocurrencies as they are about WOOL.
Goodbye ‘Nanna & Pa’ jumpers.
Goodbye itchy scratchy hand-me downs.
Hello wool. The fibre for the future.
Innovation. Creativity.
The Wool Resource Centre in Hong Kong is designed to showcase the very best of the Wonders of Wool. It is a state-of-the-art global hub where the fibre, textile and apparel industries can discover the wonders and versatility of Australian merino wool and where creativity and innovation are born.
